Luxury remodelers bleed money chasing low-quality leads
A contrarian look at how the remodeling industry's obsession with traffic metrics is steering contractors away from the $80k+ clients already searching for them.
The phone rings. Your ad worked. But when you pick up, you realize within thirty seconds this isn't the call you needed. The homeowner wants three bids by Tuesday. They're not sure what they want. They're not sure what things cost. And they definitely don't know why your work is worth more than the contractor who answered the same Google search a few results below you. This is the moment most remodelers have learned to accept as the cost of doing business. More leads, more noise. More traffic, more tire-kickers....
Read more